CEO/FOUNDER OF THE PHENOM
LORETTA ABRAMS
Loretta's professional qualifications and highly rated performances in the marketing/sports realm have successfully made her a true pioneer of the professional sports world. She has always had a passion for sports, and to have a career in something that she is passionate about is like second nature to perform at her best. Loretta has taken several training and certification classes to enhance her knowledge of the sports business. Her extensive training includes agent regulations & player associations legalities, sports management, and sports and contract negotiations. Loretta has worked with the NBA Houston Rockets and WNBA Houston Comets. She has also worked with the WNBA New York Liberty and WNBA Los Angeles Sparks.